Despite all the excitement about social media, it seems the majority of people still want to get their marketing via email. So email newsletters are still a hugely important business tool.
Emails are easy, right? Like anything involving technology, the landscape is always changing. Here’s a few things to keep in mind for managing an email newsletter:
- Many of your users will read it on their phones. So your email design & any pages it clicks through to should be mobile friendly.
- Online email clients (programs like Hotmail, Yahoo & Gmail) can strip out embedded style sheets from emails. So you need to embedd a lot of design information within HTML tags or it’ll be ugly.
- There are privacy laws, no less, regarding how you collect people’s contact details & use them. You need to know these.
- You need systems in place to manage even moderate sized recipient lists so you don’t get stuck with hundreds of out of office auto replies or manual unsubscribes.
- Direct marketing is a serious business. There’s lots of research to be aware of, such as times of the day & week that score the best email open rates.
- You need to know how to tag links in your emails with utm codes & evaluate open rates, click throughs & conversions.
Much like writing for the web, marketing emails are relatively easy to create. But there are many tricks for new players & successfully using emails to consistently generate business leads requires another level of sophistication. Professional advice can help set you on the right path.
Social media can suck up an enormous amount of time. And if you don’t have a clear strategy, it can produce very little tangible returns.
At the same time, its use is pervasive and companies such as Facebook have collected so much personal data on users that you can target very specific niche audiences to reach with your message. There is huge potential here.
I have experience running corporate pages on Facebook, Twitter, Instagram, LinkedIn, FlickR, YouTube and more. I’ve managed successful organic and paid campaigns. Let’s set some goals together and we can make sure social delivers real benefits for your business!