Google’s SEO starter guide

Google first published it’s Search Engine Optimisation (SEO) starter guide 2 years ago, but a new update has just been released on its Webmaster Tools site.

Download: Google’s Search Engine Optimization Starter Guide

The beauty of the guide is, like everything Google produces, it’s simple and useful.

For those new to SEO it summarises everything you need to know, and for more experienced site owners there are some reminders – straight from the horse’s mouth – as to best practice for making your site Google-friendly.

The basics haven’t changed much since my SEO basics post in 2007. But this is a great document for bringing SEO to life, replete with cute little Googlebot cartoons and links to a wealth of resources. For example, below, Google engineer Matt Cutts explains the anatomy of a search result.

Some of the useful insights I took away for managing a large site:

  • A reminder of Webmaster tools’ handy content analysis section that points out if any of your meta tags are too short, long or duplicated
  • Some useful help on the importance of Google-friendly URLs
  • An explanation of 301 redirects and the rel=”cannonical” link element, which ensure duplicate URLs don’t confuse poor Googlebot
  • An introduction to the open source Sitemap Generator Script Google has helped produce (in beta testing phase) and image sitemaps
  • Google’s 404 widget for presenting useful and friendly ‘Page not found’ messages
  • A whole new section dedicated to Google’s separate mobile search functionality.