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About a year ago (when I intended to post on this topic) a Moz blog post asked several well-known search engine optimisation experts to nominate an easy-win that clients could implement right away to improve their SEO. Rand Fishkin’s response
An editing colleague recently asked me whether I had any advice for authors asking how to get more traffic to their book’s Amazon page. I’m not going to delve too far into basic search engine optimisation here (see my post
When you delve into web content management you discover there are fences and people whose opinions sit either side of them. One of the most interesting debates (on which I’m a firm fence sitter) is site growth. Is big beautiful? Or is big messy
With the Android app store recently surpassing iPhone for downloads, this week I got a new phone & spent a lot of spare time coming to terms with its features. Which has prompted me to share a favourite video. As a self-confessed late
Having signed off on countless web pages & prepared many files for printing I’ve come to recognise it’s often the same problems being picked up over & over again. Why? Awareness. The people creating the content are often not specialists in
Recently while my morning bus was idling at some lights, my eyes were drawn to a huge moving billboard featuring a new car that wanted to be friends. Facebook friends. I couldn’t imagine why. I visited its page out of curiosity & I
Yesterday I took an online exam to become a Google Analytics accredited individual & I highly recommend the process. There seems to be mixed feelings towards Google’s Conversion University, where it offers a series of online accreditation tests for its various products. The
When Tim Berners-Lee was creating the network that’s popularly credited with being the first internet, it was all about sharing stuff for free. Now, over 20 years later, the open source movement is as strong as ever and the web’s still a fantastic source
When it comes to search engine optmisation (SEO) lots of time’s often spent on keyword analysis and fishing for inbound links, but housekeeping to make sure the right pages are in Google’s index will also yield results. Google’s free Webmaster
Summer Lit review Part 1: Web Analytics: an Hour a Day As is summer tradition, I took to the holidays as a chance to get some reading done. This year I picked up Web Analytics: an Hour A Day by Avinash Kaushik.