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Publishing, Websites

My top 15 FREE web tools for small business

When Tim Berners-Lee was creating the network that’s popularly credited with being the first internet, it was all about sharing stuff for free. Now, over 20 years later, the open source movement is as strong as ever and the web’s still a fantastic source of FREE stuff.

In fact, there’s a business tool for just about everything you need to create a professional online presence, using low-cost or free options. Here’s a few of my favourites!

1. WordPress

Free content management software & web hosting. You can’t beat it. There are lots of options – like the free hosted wordpress.com or downloading the software (www.wordpress.org) to customise it yourself. SquareSpace or Eden Platform are strong, low-cost alternatives. In Australia the Getting Business Online project offers free sites using the MYOB Atlas tool. And Google sites is another basic option. 

2. Free website designs

If you’re using one of the free content management systems above, you’ll get a choice of design templates. But if you’re site’s just got a few pages and static HTML suits your needs, there almost unlimited free designs to choose from. Sites like Dream Template or Free web templates offer literally thousands. You could spend a day looking through them all.

3. Stock.XCHNG (free stock photos)

I love this site – a stock photo exchange. Amateur photographers share their work and it’s mostly free to use (check the terms for each photo).

4. Gmail (free email hosting)

Host your email, with your domain, for free. That is, you can have an address like info@publishingservices.com.au (go on, send me a message) and host it through Gmail, making use of the calendar synchronisation and other small business tools.

5. The rest of Google’s toolbox

I’m lumping these all together – Google docs, maps, alerts, calendar, blogger, mobile – they’re all unique and separate tools that would probably make the list in their own right. Add to these:

6. LinkedIn

Social networking for professionals. Get real leads, connect with peers, share information on benchmarking and best practice. Yammer is another good social networking tool for within your business.

7. Open Office

An open-source alternative to MicroSoft’s tools.

8. Mozilla

More than just a web browser, Mozilla is open source web at its best. The code is absolutely free and you can download it, modify it and re-release your own browser no questions asked. The open source community also contributes to a wonderful library of add-ons that make Mozilla more than a browser. There are link checkers, accessibility tools, site speed reports – have a look yourself.

9. Issuu (a flash way to present PDFs)

Here’s a recent discovery of mine (there are a few of these tools around but this one’s so simple). Take your stock-standard Adobe Portable Document File (PDF), which is a free tool in itself that we shouldn’t take for granted, and turn it into a flash (another free tool) application so you can embedd a page-turning document into your website. Just looks so nice!

10. YouTube

Ok, you already know about it but, stop for a moment to think about how wonderful it is. If you can remember (or imagine) what it was like having to format your own videos and try to have them stream from your own server, you’ll appreciate every opportunity to use YouTube. Other options like Vimeo offer a similar service.

11. Mail Chimp (free enewsletter tool)

Choose and modify your templates, and get a fantastic looking HTML newsletter. Wonderful for small business.

12. Drop box

A free file transfer alternative. Don’t have an FTP site for moving large business files around? This provides a secure way to move them. Send This File is another and You Send It offers free trials.

13. eBay stores

Ok this isn’t quite free but when you think of what it costs to build an online store, it’s nice to have the option to set up your own on ebay and integrate it with the rest of your online presence.

14. Xenu Link Sleuth

Check your links and more! It doesn’t look flash but this little web crawler tool has a lot of cred. It’s light and fast and it just scans huge volumes of pages quickly. Scan your site for broken links, create XML sitemaps and more.

15. Wikipedia

Last but not least, perhaps the best free business tool available on the web is the wealth of information. Wikipedia is the poster-child for the best that the web can be – collaborative, expansive, global, ever-changing, adaptable and very, very useful. WikiSpaces is a free tool you can use to create an editable wiki space for within your own organisation.

Your favourites

These have been some of my favourites, why not share yours. Post a reply – what’s your favourite online business tool or freebie?

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About dalway

Damian Alway has over a decade of experience in print & online publishing. He’s managed several large websites across government, not-for-profit & commercial sectors, worked as a production editor in a print environment & as a freelance publishing services consultant.

Discussion

3 thoughts on “My top 15 FREE web tools for small business

  1. Very good blog! Do you have any hints for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost
    on everything. Would you advise starting with a free platform
    like WordPress or go for a paid option? There are so many choices out there
    that I’m totally confused .. Any ideas? Bless you!

    Posted by wood piano bench | May 3, 2013, 3:10 pm
  2. I drop a comment when I like a post on a site
    or I have something to add to the discussion. It’s triggered by the passion displayed in the post I browsed. And after this article My top 15 FREE web tools for small business | Publishing Services. I was actually moved enough to post a commenta response 😉 I do have a couple of questions for you if you tend not to mind. Could it be just me or do some of these responses appear as if they are coming from brain dead people? 😛 And, if you are posting on additional places, I would like to follow everything fresh you have to post. Would you list every one of your community pages like your Facebook page, twitter feed, or linkedin profile?

    Posted by compression pump | June 1, 2013, 7:16 pm
  3. Hey there just wanted to give you a quick heads up and let you know a few of the images aren’t loading correctly. I’m
    not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and both show the same results.

    Posted by Disc Jockey Career | June 23, 2013, 2:18 pm

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